01 — Ashford
Normal
Glasses. Haircut. Silence. No visible signs of infection. Retrospectively, this was the most dangerous phase.
PLAGUE
Case file 00 / Mutation confirmed
Frank Plagueford
Frank Ashford caught something worse than a trend. Now every room he enters gets infected with attention — and somehow, the plague keeps spreading.
Specimen identifier
$FRANKPLG
Patient zeroContagious
Identity / 01
Patient Zero
They thought it was just a bad haircut. Then it started spreading. Frank is no longer a person, a rumor, or a meme. He is the point where all three became contagious.
Classification: cultural pathogenContainment: failedRisk: terminally online
Transmission log / 02
02 — Exposure
Carrier
Attention began reproducing faster than expected. Screenshots escaped containment. Timelines became symptomatic.
03 — Plagueford
Outbreak
The mask went on. The name changed. The infection learned branding. $FRANKPLG became the strain identifier.
Live telemetry / 03
Timeline
Infection
Current status
CONTAINED0%25%50%75%100%
Move through the site. Every interaction raises the infection level. The closer it gets to 100%, the less plausible containment becomes.